Chief Revenue Officer (Sales + Account Management)

Full-time, permanent | Monday–Friday

Brighton (Hybrid or Remote)

Reports to: CEO

Salary: Competitive (+ bonus, share options & benefits)

About Sampl

Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries - including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao - our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we’re one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.

The Role

This is a senior commercial leadership role with full ownership of Sales and Account Management, responsible for revenue growth across the UK, EU and US.

You’ll lead, coach and scale a growing commercial team, owning GTM structure, pricing, forecasting and expansion strategy. This is not a pure closing role - success comes from building a high-performing, repeatable revenue engine, not being the top seller.

You’ll step into deals where it matters (enterprise pricing, RFPs, complex negotiations) and play a key role in international expansion and long-term commercial planning.

About You

We’re looking for an experienced, growth-oriented commercial leader who thrives in a fast-moving, non-corporate environment.

You are:

• Team-first and coaching-led, you develop people, not just pipelines

• Commercially sharp with strong consultative selling instincts

• Comfortable with complexity, enterprise deals, pricing, RFPs, long cycles

• Clear, confident and collaborative in how you communicate

• Hands-on when needed, but focused on scale and structure

• Pragmatic and positive, with no time for corporate theatre

Key Responsibilities:Revenue & Growth

• Own Sampl’s revenue performance and commercial targets

• Balance new logo acquisition with expansion across existing accounts

• Build predictable pipeline generation, qualification and forecasting

• Increase enterprise-level AM maturity and multi-market relationships

Leadership & Team Development

• Lead Sales, Account Management, RevOps and Lead Gen functions

• Deliver structured coaching via regular 1:1s and team sessions

• Raise standards across discovery, consultative selling and AM

• Create a supportive, accountable, high-performance culture

Commercial Operations

• Own pricing, proposals and RFPs, reducing reliance on the CEO

• Drive adoption of Gong, MEDDPICC and forecasting disciplines

• Maintain strong Salesforce hygiene and workflows

• Turn Lead Gen into a high-output, sales-led function

GTM & Expansion

• Lead EU and US go-to-market strategy

• Shape ICPs, category positioning and commercial playbooks

• Support multilingual hiring (German, French, Spanish)

• Advise on scalable commercial org design

Cross-Functional Collaboration

• Partner with Marketing on messaging, case studies and pitches

• Influence Product with client insight and commercial intelligence

Experience & SkillsEssential

• 10-15 years in senior B2B Sales / AM leadership roles

• Experience selling into FMCG, CPG, D2C, Beauty, Pet, Health or MarTech

• Strong background in consultative, enterprise or agency-style selling

• Experience leading teams of 6–15+ in high-growth environments

• Strong experience with RFPs, pricing and complex deal cycles

• Familiar with Salesforce, Gong (or similar), MEDDICC/MEDDPICC

Desirable

• Experience scaling revenue in the EU and/or US

• Background in sampling, retail media or data-led marketing

• German, French or Spanish (or experience hiring multilingual teams)

Why Join Sampl?

• A genuinely innovative product solving real problems for global brands

• Huge growth opportunity across the EU and US

• A senior leadership role with real strategic influence

• Transparent, high-trust partnership with the CEO

• A smart, ambitious commercial team ready to scale

• Modern, creative culture - no suits, no corporate nonsense

• Competitive base salary + bonus tied to growth targets
• EMI share options
• Flexible hybrid working (2+ days/week in Brighton)
• Pension scheme
• Private healthcare & wellbeing package
• Generous holiday allowance, including year-end shutdown
• Regular team socials and supportive, high-energy culture

Sampl encourages applications from candidates from diverse and underrepresented backgrounds.