Senior Leader - Retention

Job Description

Ready to lead strategies that keep customers loyal? Want to shape retention campaigns that make staying simple and rewarding? At EDF, Success is Personal and with us, your career journey is yours to shape.

The Opportunity

As Senior Leader, Customer Retention, you’ll own the strategy that keeps our residential customers engaged and committed. Your leadership will help us deliver outstanding experiences and support Britain’s journey to net zero.

Alongside a negotiable salary depending on experience and potential for an annual bonus, this is a home-based role with flexibility to work from any location.

You’ll lead a team of marketing specialists and manage a £2m annual budget, driving retention across a portfolio of 3 million customer accounts worth around £5bn. From insight-led campaigns to operational excellence, you’ll collaborate across EDF Retail and with external partners to deliver compliant, inclusive, and effective communications.

Who You Are

We’re looking for a Senior Leader who thrives on creativity and collaboration. To be shortlisted, you need to offer:

• Proven leadership experience in B2C marketing communications within energy, utilities or other regulated sectors
• Expertise in retention strategies and campaign delivery across digital channels
• Strong knowledge of compliance standards and customer-centric messaging
• Experience managing teams and third-party partners
• Commercial acumen with budget ownership and performance accountability

What You’ll Be Doing

• Developing and implementing retention marketing strategies
• Leading end-to-end campaign planning and delivery across SMS, email and digital
• Managing creative development and content oversight
• Driving KPIs including churn reduction, engagement and campaign effectiveness
• Overseeing budget allocation and ROI analysis

Pay, Benefits and Culture

Alongside a negotiable salary depending on experience, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more.

At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.

Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.

Closing date: 07.12.2025

Join us and find your success at EDF!

#SuccessIsPersonal #EDFcareers

Additional Information

Success is Personal. It's your journey, powered by us. Join us and drive the transition towards an Electric Britain.