Associate Marketing Manager - Advanced

Job Description:

Associate Marketing Manager - Advanced

Location:

Bognor Regis, GBR

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

The Associate Manager, Campaign Marketing plays a key role in driving the success of Advanced Marketing initiatives by executing high‑impact, data‑driven campaigns across the Advanced Portfolio. This role manages integrated marketing programs, supports campaign strategy, and collaborates closely with product, subject, and functional experts to deliver measurable growth in awareness, engagement, submissions, and readership.

The Associate Manager partners with senior marketing leadership to plan and execute multi‑channel campaigns, ensure alignment with journal and program goals, and uphold the Advanced brand’s reputation for excellence, innovation, and researcher‑centric marketing.

Key Responsibilities & Duties

Campaign Strategy & Execution

• Manage full‑funnel marketing campaigns across multiple Advanced journals, subject areas, and audience segments, ensuring alignment with portfolio goals.
• Develop and execute integrated campaign plans in partnership with senior Advanced Marketing leadership, including email, social, events, paid media, and content‑led tactics.
• Coordinate go‑to‑market activities for new launches, expansions, and high‑priority initiatives across the Advanced Portfolio.

Messaging, Positioning & Creative Development

• Support refinement of campaign messaging, audience targeting, and value proposition development for Advanced journals and thematic initiatives.
• Lead creation of campaign assets, including web copy, email sequences, social content, author‑facing collateral, and internal toolkits.
• Ensure all materials reflect Advanced brand standards and effectively differentiate the portfolio from competitor offerings.

Insights, Research & Analytics

• Collect and interpret campaign performance data, measuring engagement, conversions, ROI, and coverage across channels.
• Translate insights into actionable recommendations for optimization and strategic refinement.

Cross‑Functional Alignment

• Partner with Product, Publishing, Editorial, and Researcher Marketing teams to align campaign plans with journal launches, scopes, content strategies, and editorial priorities.
• Coordinate closely with Demand Generation, Web, Events, and Creative teams to ensure seamless execution across touchpoints.
• Provide sales‑enablement materials and campaign-related resources for internal stakeholders.

Continuous Improvement

• Identify opportunities to improve campaign processes, workflows, reporting frameworks, and best‑practice adoption across the Advanced Marketing team.
• Contribute to playbooks, templates, and scalable processes for global deployment across the portfolio.

Required Qualifications

Education & Experience

• Qualification Marketing, Communications, Business, or a related field.
• 2+ years of marketing experience, ideally within campaign or portfolio marketing.
• Proven ability to manage multi‑channel marketing programs in a fast‑paced environment.

Skills & Competencies

• Strong project management and cross‑functional coordination skills.
• Excellent written and verbal communication abilities, including crafting compelling researcher‑focused messaging.
• Analytical mindset with experience using marketing analytics, dashboards, and performance metrics.
• Familiarity with campaign tools, CRM or email platforms, marketing automation systems, and competitive analysis techniques.
• Creative thinker with the ability to translate insights into engaging, brand‑consistent campaigns.
• Experience working with global teams, agency partners, and multiple internal stakeholders.
• Strong attention to detail and ability to juggle multiple priorities simultaneously.

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range: